Inside the Fender Factory


An Exclusive Look at the Birthplace of Iconic Guitars

Step inside the legendary Fender factory and immerse yourself in the birthplace of some of the world’s most iconic guitars. From the timeless Stratocaster to the legendary Telecaster, this historic facility has been a creative haven for musicians and enthusiasts alike. Skilled artisans handcraft each instrument precisely and passionately, blending tradition with modern innovation.

Experience the Fender factory like never before as we take you on an exclusive behind-the-scenes journey. Witness the meticulous craftsmanship, where each detail is carefully attended to, ensuring the highest level of quality that musicians have come to expect from Fender.

Surrounded by the hum of creativity, you’ll see skilled artisans working their magic, shaping bodies, carefully placing pickups, and hand-fretting necks with precision and care. Throughout the process, experienced eyes and capable hands meticulously inspect every instrument, guaranteeing that only the finest guitars leave the factory floor.

Whether you’re a seasoned musician or an avid fan, join us as we delve into the heart and soul of the Fender factory, where extraordinary instruments are born and dreams are transformed into reality. Get ready to witness the magic that has captivated generations of music lovers for over 70 years.

History of Fender guitars

Fender guitars have a rich history, starting in 1946 when Leo Fender founded the company in Fullerton, California. Leo’s innovative designs revolutionized the world of electric guitars, creating instruments that were not only aesthetically pleasing but also highly functional. The first Fender guitar, the Esquire, was introduced in 1950 and began a new era in guitar manufacturing.

Over the years, Fender continued to innovate and introduce iconic models such as the Stratocaster, Telecaster, and Precision Bass. These guitars quickly gained popularity among musicians due to their superior craftsmanship, playability, and versatility. Today, Fender guitars are synonymous with quality and have become a staple in the music industry.

Importance of the Fender Factory

The Fender factory holds a special place in the hearts of musicians and guitar enthusiasts worldwide. It is not just a manufacturing facility but a symbol of craftsmanship, creativity, and passion. The factory’s commitment to excellence is evident in every instrument that leaves its doors, making it a trusted brand among professionals and amateurs alike.

The Fender factory is a place where guitars are made and a hub of innovation and inspiration. It brings together skilled artisans, engineers, and musicians who work collaboratively to push the boundaries of guitar design and performance. This dedication to innovation has allowed Fender to stay at the forefront of the industry and continue to produce guitars that inspire musicians to create.

Inside the Fender Factory
Digital art of different models of P-Basses located in a guitar factory

Touring the Fender Factory

Stepping into the Fender factory is like entering a sacred space for guitar enthusiasts. The facility is a testament to the brand’s legacy and commitment to craftsmanship. Walking through the factory, you’ll be greeted by the sights and sounds of artisans meticulously shaping wood, soldering components, and assembling guitars precisely.

The tour begins in the woodshop, where artisans carefully select the finest tonewoods and start shaping the guitar bodies. Each piece of wood is inspected for quality and character, ensuring that only the best materials are used to construct Fender guitars. From there, the bodies move on to the paint shop, where skilled painters meticulously apply the iconic finishes that Fender is known for.

Next, you’ll visit the assembly area, where skilled artisans combine the various components to create complete guitars. This is where the magic happens, as each instrument takes shape and begins to resemble the iconic Fender designs. Skilled hands carefully place pickups and wire electronics and set up the necks to ensure optimal playability. The attention to detail at every step of the process is truly remarkable.

The guitar-making process at the Fender Factory

At the Fender factory, the guitar-making process is a harmonious blend of traditional craftsmanship and modern technology. Skilled artisans work alongside state-of-the-art machinery to create instruments that carry the Fender legacy forward.

The process begins with selecting the finest tonewoods, such as ash, alder, and maple, carefully dried and seasoned to ensure stability and optimal tonal characteristics. Once the wood is ready, it is shaped and routed to create the body and neck of the guitar. The bodies are meticulously sanded and contoured to achieve the perfect shape and balance.

Next, the bodies move to the paint shop, where skilled painters apply the desired finish. Fender is known for its wide range of finishes, from classic sunburst to vibrant custom colors. Each instrument is carefully masked and sprayed, resulting in a flawless finish that enhances the guitar’s aesthetics and tone.

After the bodies are painted, they are ready for assembly. Skilled artisans meticulously install pickups, electronics, and hardware, ensuring each component is perfectly aligned and functional. The necks are carefully fitted and hand-fretted to ensure optimal playability and intonation.

Once the guitar is fully assembled, it undergoes a rigorous quality control process. Experienced technicians inspect each instrument, checking for imperfections or issues affecting its playability or sound. This meticulous attention to detail ensures that only the finest guitars leave the factory floor ready to inspire musicians worldwide.

Behind the scenes of Fender’s quality control

Quality control is a cornerstone of the Fender factory, ensuring that every instrument meets the brand’s high standards. Behind the scenes, a team of experienced technicians meticulously inspects each guitar, checking for any imperfections or issues affecting its playability or sound.

Every aspect of the guitar is carefully evaluated, from the finish to the fretwork. Skilled eyes and hands inspect the body for any blemishes or inconsistencies in the paint, ensuring a flawless finish. The neck is checked for proper alignment, and the frets are carefully leveled and polished to ensure optimal playability.

Electronics and hardware are also thoroughly tested to ensure they function correctly. Pickups are checked for output and tonal characteristics, while switches and knobs are tested for smooth operation. The guitar is then played to assess its overall sound and playability, ensuring it meets the brand’s high standards.

This rigorous quality control process is a testament to Fender’s commitment to excellence. It guarantees that every instrument with the Fender name is of the highest quality and will inspire musicians for years.

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Iconic Fender guitars produced at the factory

The Fender factory has produced some of the most iconic guitars in history. From the timeless elegance of the Stratocaster to the raw power of the Telecaster, these instruments have become an integral part of music culture.

The Stratocaster, introduced in 1954, quickly became popular among musicians for its versatile tone and comfortable playability. With its distinctive double-cutaway body, three single-coil pickups, and tremolo system, the Stratocaster has been the go-to guitar for countless guitarists across various genres.

The Telecaster, introduced in 1951, is known for its simplicity and unmatched durability. With its single-cutaway body, two single-coil pickups, and distinctive twangy tone, the Telecaster has been a staple in country, rock, and blues music.

In addition to the Stratocaster and Telecaster, the Fender factory has produced iconic models such as the Jazzmaster, Jaguar, and Precision Bass. Each of these instruments has its unique sound and character, contributing to the rich tapestry of music.

Famous musicians who use Fender guitars

Fender guitars have been the weapon of choice for countless legendary musicians. From rock icons to jazz virtuosos, these instruments have played a pivotal role in shaping the sound of popular music.

Jimi Hendrix, one of the greatest guitarists of all time, famously played a white Stratocaster, inspiring generations of guitarists with his innovative playing style and tone. Eric Clapton, known for his soulful blues playing, has been closely associated with the Stratocaster throughout his career.

Keith Richards of The Rolling Stones has relied on the raw power of the Telecaster to create timeless rock riffs. Bruce Springsteen, often referred to as “The Boss,” has been a long-time user of both the Telecaster and the Stratocaster, infusing his energetic rock anthems with a touch of Fender magic.

In the world of jazz, players like John Scofield and George Benson have embraced the smooth tone and playability of Fender guitars. These instruments have become a canvas for their expressive playing, allowing them to create beautiful melodies and intricate solos.

The list of famous musicians who use Fender guitars is endless, and it’s a testament to the quality and versatility of these instruments. Whether a beginner or a seasoned professional, playing a Fender guitar connects you to a rich lineage of musicians who have shaped music history.

Future innovations at the Fender Factory

The Fender factory constantly evolves, pushing the boundaries of guitar design and innovation. With a team of skilled engineers and designers, Fender always looks for new ways to improve their instruments’ playability, tone, and aesthetics.

One area of focus for Fender is integrating technology into their guitars. The company has embraced advancements such as computer-aided design and manufacturing, allowing for greater precision and consistency in the production process. Fender has also introduced innovative features such as noiseless pickups, advanced switching systems, and built-in preamps, offering musicians a more comprehensive range of tonal possibilities.

In addition to technological advancements, Fender is also exploring sustainable practices in guitar manufacturing. The company is committed to reducing its environmental footprint and has implemented initiatives such as reclaimed wood and water-based finishes.

Looking ahead, Fender continues pushing the boundaries of guitar design and innovation, ensuring musicians can access instruments that inspire and empower their creativity.


The Fender factory is where craftsmanship, innovation, and passion come together to create instruments that have become an integral part of music history. From the iconic Stratocaster to the legendary Telecaster, these guitars have shaped the sound of popular music and inspired generations of musicians.

Stepping inside the Fender factory is like entering a sacred space for guitar enthusiasts. Witnessing the meticulous craftsmanship and attention to detail that goes into each instrument is genuinely awe-inspiring. The passion and dedication of the skilled artisans who bring these guitars to life are evident at every step of the manufacturing process.

Whether you’re a professional musician or an avid fan, the Fender factory offers a glimpse into the heart and soul of guitar manufacturing. It is where dreams are transformed into reality, and extraordinary instruments are born.

As we conclude our exclusive behind-the-scenes journey, we invite you to pick up a Fender guitar and feel the magic in your hands. Experience the timeless beauty, exceptional playability, and unmatched tone that has captivated musicians for over 70 years. Join the legacy, embrace the spirit, and let the music flow through you with a Fender guitar.

A Journey Through Quality and Craftsmanship

How many Fender factories are there?

Fender has manufacturing facilities across the globe. Here’s a breakdown of where Fender guitars are made:

  1. United States: Fender produces its Performer, Professional, Original, and Ultra series guitars in the USA.
  2. Mexico: The Vintera, Player, and Artist series guitars are crafted in Mexico.
  3. Japan: The Deluxe and Boxer range of Fender guitars hail from Japan.
  4. Indonesia or China: The popular Squier by Fender guitars are built in Indonesia or China.

Each factory contributes to Fender’s diverse lineup, catering to guitarists of all skill levels and budgets. Whether you’re dreaming of an American-made Fender or exploring more affordable options, there’s a Fender guitar for everyone!

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